The views are solely based on my perception. Altruism is a term which has long lost its meaning. Obviously doing good will create a good feeling. I put up my word which might seem like an interesting view, but actually it is a contextual view. Altruism is something that is not part of current context, seemingly on account of priorities. I have not seen (in my limited observation and timeline) incorporation of altruism on a massive scale. Ground reality is that there are no informal rules that govern interaction between common people, and so i put up the word food chain solely to account for survival in such environment.