The Blockchain as we know has been around for a period of twelve years, for those who are standing right times flies, for those who were caught in the wrond end , time seems to stand still
For those who are joined last year during the Crypto Boom , this year is a sharp contrast to what happened last year, the market is in reds and for the past few months , no one have had any hopes for Lambo , we are settling for Fiat
This post was inspired by yesterday post by 
Hive account@fisteganos where he asked the Steemit a thought provoking question
What will happen if Crypto dies ?
If you asked this question last year, the average Blockchain adopter will sneer at you and may use the term "nocoiner" at you, but in this present time, the perosn will most likely think twice. There is no hope as promises of the bull run has been shifting monthly all the way from March to August
Cryptos Og's who bought in the early years and who also experienced the previous bear market seasons are content to sit on twitter and chat , while noobs run around Reddit and Twitter looking for prophesies from people like Macfee
For those who have enjoyed the power of Cryptocurrencies, the thought that it could die is a very scary one, but the truth is that if Crypto dies the principles of the technology that powers it (blockchain) will never die. You can see what I mean by this in part of my reply to Hive account@fisteganos post below :
Hive account@fisteganos also hinted the need for people in crypto to document their stories. I agreed with him because we won't achieve Blockchain adoption by marketing, we will achieve it by Story telling. let me explain what I mean
The Blockchain does not need marketers , what the Blockchain needs is Story Tellers, people who will be able to extract the best insights available in the Blockchain and use them to write thought provoking stories that will be shared online.
Don't tell people about how the Blockchain has come to bring decentralization and equity, they don't even know what that means. Have you tried describing the Blockchain to a layman? . How successful was that conversation ?
The thing with marketing is that it has a goal that entails people buying into something. And most people being Introduced the Blockchain are only told that if they invest they will gain significant results when the coin moons, and when things go wrong they see Cryptocurrencies as a sham - an upgraded ponzi scheme
I am an avid user of Twitter and over time I have studied the trending list. As you all know things that go viral are things that are massly shared by the users of a certain platform, and when you check you see that marketing content rarely get shared and it is an uphill task in getting it to go viral
The content by brands that go viral are those which were successfully able to integrate Story Telling. Marketing does not go viral and this is because it is not bent on delivering real value to the reader or viewer, it's aim is to get them to part with their Money
No matter who you are trying to attract to the Crypto Space you won't win them all over by telling them on how they can buy coins and sell it for a much higher price, the average man in the street does not even have Capital to start Investment with. Hive account@fisteganos told his own story of how Steemit enabled him purchase Bitcoin and other Cryptocurrencies
The same goe with me. I have never bought Crypto with Fiat, all the Crypto I bought and own were bought with my Steem earnings. And it is these stories that we share that has enabled a lot of people come onboard the Blockchain via Steem
The Stories we shared made them think. " If this guy can do it, so can I" . The level of entry was so low and understandable that they were able to come onboard Immediately. But this is not only about Steem, we are talking about the Blockchain as a whole
If you are Involved with the Blockchain in any way and you want to get people onboard. Don't Sell to them. Tell them stories. Learn to extract Insights from your own personal journey and use it express the value of the Blockchain through content
As an Entrepreneur or someone trying to build a personal brand on the Blockchain, this is the kind of content you should Invest in. People want you . They want to hear your stories your experiences , the things that you have learnt
I find out that people enagage with my content more, when I tell stories in it. When I write about the things that they face on a daily basis. The truth is that you don't have to be a guru to master Social Media, just be observant. I have always told people that the greatest skill that they can ever acquire is Pattern recognition
I know how I use social media, I know the things that appeal to me and the things that annoy me. I don't need any Google report to tell me that people hate pop up ads. I don't need any Google report to tell me that people rarely click links that take them outside Facebook or Instagram no matter how enticing the content is
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It is very few people that can comfortably click on links on your WhatsApp status. Each social Media platform has it's own psychology and if your don't tailor content to the Psychology of that platform, you will tend to have low enagagement. No one cares if you are a guru or a Lord in that field, if you don't understand what I am saying , go to Twitter and you will see people with thousands of followers get few engagement
Someone coming to Instagram is coming to view pictures, so give them pictures that communicate your Brand. Someone coming to Tumblr is coming to see exciting Gifs so give them that. Don't drop the link to a blog post on Instagram and think everyone will follow it.
The attention span on Social Media is very low and if you don't grab people attention fast, you will lose them to something else.
If you are not an entrepreneur and you want to connect to people you need to understand this. People don't just want to know what you do, they want to know how you do it. The steps you took to get to where you currently are, the lessons you have learnt so far.
They want to know how Mentorship helped you and how long it took you to figure 'it" out. I know this because this are the questions people always ask me whenever I get to sit with them
People like to work with people they can trust and they will patronize you if they can feel that you relate with them. They like common ground.
No matter how clever and tactical your marketing is, you will never connect with people in this way
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Somedays ago the FIAT handle on Instagram made this post and everyone in the Crypto world went into a frenzy. This post was able to go Viral because evreyone in the Crypto world were able to connect with it. It was a post of few words but the story telling behind it was powerful
And on closer Inspection I realised that it was a story that goes two ways
FIAT = Our dislike for the present monetary system
FIAT = Our preference for Lambos
People actually started making enquires about some FIAT car models right there in the post and they showed Interest in buying them. FIAT got customers and they did not even market anything , they just made a post that resonated with Blockchain adopters
Someone made apost on Reddit asking FIAT to build a special edition for Blockchain adopters called The Gold Standard that can be only purchased with Cryptocurrency
The road to Blockchain to Blockchain adoption is going to be paved with stories. Stories of changed lives and told by people who were given a shot of life that did not require them to jump through Hoops and wait in line
Stories that tell of our deliverance from the gatekeepers of the current economy
Thanks For Reading
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