... wild and curly hair became the expression of the hippie movement in the 1960s. The trend towards all-natural boosted the popularity of the Afro look. The success of the musical Hair and the popularity of Jimi Hendrix, as well as the influence of the Black Power Movement and the American Civil Rights Movement on African Americans (Civil Rights Movement) made the Afro look popular not only with these, but also with some whites, also outside the USA.