Sources familiar with the product development claim that Apple is thinking to enter into the headphone market. This news came after an unexpected success of Apple’s AirPods earphones which swept the market.
According to the sources, Apple is working on noise-canceling, over-ear headphones that’ll rival offerings from market leaders such as Bose and even Apple’s own Beats by Dre. These new headphones could be launched on holiday shopping season, although development challenges could toss a wrench into those plans.
Like all other products, Apple will want a premium price tag on ear headsets but finding that sweet spot among offerings from market leaders such as Bose and Sennheiser will be crucial.