Ten years after launching the iPhone and forever changing the smartphone industry, Apple is expected to unveil a new model today that is expected to cost about $ 1,000. The new model will use laminated reality Analysts estimate that the new smartphone will include face recognition technology and warn against supply difficulties
Apple will launch three new phones on Tuesday night. Apple's new operating system leaked over the weekend, revealing that the most expensive of the three devices will probably be called the iPhone X.
Lines of code on the operating system leaked to the 9to5Mac site show that the three new Apple phones will be called the iPhone 8, the iPhone 8 plus the iPhone X. The apps and games developer Stephen Truton-Smith identified the names in the software and squeaked on Twitter on Saturday
The iPhone 8 and the iPhone 8 are the successors of the existing iPhone models, while the iPhone X is the premium version that will feature a completely new design, an OLED display, upgraded cameras and a three-dimensional facial scanner used to unlock the device.
It is possible that the X in the name of the device was chosen to mark the fact that this is a special edition on the occasion of the tenth anniversary of the iPhone. The iPhone 8 and the iPhone 8 will look similar to the iPhone 7 and the iPhone 7 plus, but will include faster processors, according to Bloomberg News. A spokeswoman for Apple declined to comment.
The leak occurred not long after Apple accidentally unveiled an earlier version of the software for the HomePod speaker, from which details of the future iPhone's features could be learned.
Apple CEO Tim Cook has criticized iPhone reports this year, but expectations for the upcoming holiday season are high: nearly two-thirds of respondents in a recent survey by RBC Capital Markets said they would buy the new iPhone.
The leaked operating system corroborates previous Bloomberg News reports that the premium X will replace the familiar fingerprint scanner with a face recognition device. The operating system code teaches that Apple calls the new feature Face Id. It can also be learned that the sensor will also be used to scan facial features for conversion into animated emoji. Bloomberg recently reported that the premium model will not include a home button, and will be replaced by different gestures to control the device.
Slaughter zombies
Apple will launch a program to promote the widespread use of rugged reality technology, and in the coming weeks it will release new hardware and software that will make it easier for users to buy virtual sofas, slaughter digital zombies and artificial video in the living room.
The new iPhone will feature a dual camera and three-dimensional sensors that will enhance the deep sense of perception and the rich reality experiences. Apple's new operating system, iOS 11, will have new laminated capabilities that were first introduced in June. The applications that attach virtual images to real scenes will flood the company's application store because companies ranging from IKEA to AMC Networks hope to benefit from Apple's efforts to promote the use of embedded reality.
Apple CEO Tim Cook praised the fragile reality, and last month told analysts: "This is one of those great things that we will look at in the future and marvel at what happened to them at the beginning."
Continue to resume
Katie Huberti, an analyst at Morgan Stanley, said Apple sees the addition of the rugged reality - which integrates the virtual with the real on a smartphone and other devices - as a factor that can change business beyond recognition just as the Apple App Store launched in 2008.
If the use of technology is strengthened, she said, it could bring new life to the sluggish iPhone sales and put an end to concerns about Apple's ability to resume.
Some of the ardent fans of the shaky reality hope Apple will make use of this technology popular by persuading consumers to try to adopt it. However, some of the followers of the shabby reality relate skeptically to the immediate potential of technology.
Who works in the field of rugged reality, believes that most of the first applications in the field will become entertaining innovations that will be used only rarely. He said that the features that will enable Apple's rugged development platform, ARKit, are limited, and that it is difficult for people to hold the phone in front of their eyes to integrate the real world with the virtual world.
"People do not really understand the limitations of a smartphone-packed reality, they have wildly inflated expectations compared to what's really available now," said Misenix. He does not expect applications to become popular before the end of this year.
The rugged reality focused last year on the launch of the Pokemon Go game, where real-world games toured with location recognition technology to find digital monsters presented in the real world via the smartphone's display. But public enthusiasm quickly faded.
However, competing technology companies - including Google's Alphabet and Snap - Apple to promote the use of laminated reality. Google recently announced its own rugged reality software system, ARCore, to compete with Apple's system.
ARKit, released by Apple in June, eliminates major obstacles to the development of rugged reality applications, and offers software that can perform tasks such as tracking user location and estimating available light in the room. This system has also transformed 500 million iPhone users into potential customers.
Some 40 million people in the United States are expected to use this technology at least once a month, a 30 percent jump over the previous year, according to research firm eMarketer.
ARKit hopes retailers will be able to use the rich reality technology to help buyers imagine how their products can be used.
Swedish furniture manufacturer IKEA is launching an application that contains 2,000 items, including sofas, armchairs and coffee tables, that will allow people to virtualize their furniture and view it from different angles. The images are realistic enough to allow users to peer under the couch and check the distance between it and the floor.
Apple's adoption of the technology increases the expectation that Apple will launch glasses in the future that will transfer the reality device from the user's hands to his face. Miesnix, a partner in Super Ventures, estimated that Apple is still three years away from launching virtual reality goggles, because the ARKit sensors and algorithms are not now suitable for use in glasses.
A delay of one month
The launch of the new iPhones may encounter manufacturing problems. According to well-informed sources, technical problems can cause a long supply shortage.
There is usually a shortage of new iPhones after their launch, but if the lack of the new iPhone continues beyond the initial sales period expected on September 22, analysts and investors may lower their selling forecasts for the critical holiday season.
Foxconn, an Apple contractor that makes iPhones, is increasing production at its China-based Zhengzhou facility, which is paying bonuses to workers recruiting new workers to its plant in Zhengzhou, In which about 250,000 workers were employed in June, according to Foxconn.
The new iPhone has great expectations. Investors, betting that the new device will boost Apple's recent sales, have boosted Apple's share to new highs in recent months.
The base price of the new device is expected to be about $ 1,000 - significantly higher than the existing models - one of the reasons being that its components are more expensive. Analysts' forecasts for the first shipments are very different, and some of them estimate that in the last week of September, about 5 million units will be sent.
Last month, the company expected revenues of $ 49-52 billion in the quarter to end September 30. These figures are higher than the forecasts of some of the analysts.