Apple's failure in the video game industry

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In any part of the world you can hear this incredible company because this is one of the most important today, this ah known to earn its fame based on products that have a reputation for having good quality and work very well, Of course, all companies want to be superior in the market to the competition

It can be said that this incredible company goes hand in hand with success, Generally the products that are manufactured are usually desired by many people- and for other people they represent a kind of social status - and all this because of how clever they can be in their commercial campaigns.

It is very difficult for a product of this company to be classified as a commercial failure

In the history of Apple seems to be impeccable with multiple successful creations

But sadly it's not like that, not all of his creations were successful

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In the 90's Apple experimented with different things and one of these was a video game console, this happened at a time when Steve Jobs was not in charge of the company

Steve Jobs (1995-2011) Founder and president of Apple - idol

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With intentions to invest in the video game industry these created

The pippin

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This video game console was named for an apple, the Newton Pippin

This video game console was designed to run an Internet browser and multimedia videos and encyclopedias on CD, it was basically a mini computer

This was intended to be an open standard platform - which meant that it was accessible to the public

But you had to pay a license to enjoy this technology, because it was associated with several rights and possibly intellectual properties associated with its use

But because of this Apple did not plan to create a proprietary console, instead he wanted to depend on third parties to produce his hardware, which would help Apple increase its presence in the market. Any company could use this platform.

To show the capacity of his idea they created the demo Pippin Power play console, This was shown in several exhibitions to bring software potentials and hardware manufacturers

The first one that showed them interest in this product was one of the companies that was very popular, Bandai

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which was well known for creating famous action figures at that time

When this project started, the console was not intended to connect to the Internet, but the growing interest of the market to own a device with that capacity led to the integration of a model which demanded a big change in its design.

he was made a motorcycle chip change powerPC 603, that same year in 1994 Apple announced the platform in conjunction with its alliance with Bandai, at 2 years later on March 28, 1996 the white version of the pippin which was named Atmark was launched in Japan for 64800 Yen

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months after this in June of the same year the black version was also launched, which was named @ World, , with a price of $ 599 in North America this included free Internet access for 6 months

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The sales prospects for that time were 200 thousand Atmark, and 200 @ World in Japan alone and 300 thousand @ World in the United States during the first months

In the year 1996 the Norwegian company Katz Media saw how Bandai was covering the Japanese and American market, and I take the opportunity to bring the console to Europe and Canada

Bandai was in charge of the process of manufacturing the Katz model KMP2000.

KMP200

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which was planned to be available in 1996, but until March 1997 this model was never commercially distributed

In its place Katz media made dealings with hotels and self-service stores, helping guests access the Internet from their room and allowing shoppers to see store catalogs through kiosks- which led to the Kmp2000 being distributed to 23 consortium creating the so-called first Internet shopping center.

But why fail?

After giving the license, Apple did not contribute much to help sales of the console, Bandai invested 93 million dollars in advertising, -but as much as bandai and katz media were limited to using the word computer in their commercials - This was because Apple put that condition so as not to cause confusion with their products

But what happened then?

The console was released to the market at the time it was being controlled by the Sony with its PlayStation, in addition to the nintendo 64 and both with a price of 299 and 200 dollars bone was more accessible

The playstation of that time

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Nintendo 64 back then

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The Sega Saturn was also on the market, this one had an annexer to connect to Internet and it came out cheaper than the Pippin and it surpassed him in more videogames for sale

The Sega Saturn

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The ability of the Pippin were very advanced for its time, to be a product sold primarily as a video game console- but its price was very high

Despite its capabilities, when it was sold, only 25 games were created, due to the lack of interest of Apple and the lack of capacity of Bandai to sell it

People did not show interest in the console

When Steve Jobs arrived and returned to Apple controls in 1997, I canceled everything related to this.

It is not known how many Pippin were invoiced in total but it is estimated that in the United States barely 42 thousand units were sold, in Europe and Japan it was much less-launched in 1995 and canceled in 1997 this only remained 2 years

Finally Apple gave up on Pinpin's project and this is currently considered one of Apple's biggest failures

The alliance that was formed between Bandai and Apple did not have much cooperation at the time the console was launched, but its high price led to failure

After this neither of the two companies wanted to develop another videogame console since then

These are the specifications of the Pippin