Apple's mobile phone is a lot of people's longing for mobile phones, but the iPhone's new mobile phone pricing is too high, and many users can't afford it. Recently, Apple CEO said in an interview with the media that Apple will ease the user's anxiety about Apple's high selling price. Implement the iPhone price reduction policy in some specific countries.
Cook’s statement that the iPhone will lower the pricing of related products in the future will increase the sales of the iPhone in this way. Now Apple has not announced a price reduction strategy, but if the partners are planning to buy an iPhone, they may wish to wait.
In fact, half a month ago, iPhones showed price cuts on many e-commerce platforms. For example, on January 11, the price of Apple's iPhone 8/8P was reduced by 600 yuan and 800 yuan respectively in Jingdong; Jingdong also responded that this is Apple's price cut, not for promotion.
According to data released by Tmall, the sales of iPhone have rebounded significantly since Tmall started the price cut on January 13. The iPhone sales have increased by 76% in the past two months. This also shows that people have always liked the iPhone, but its price is too high.
Apple has just announced its fourth-quarter earnings for 2018 on Tuesday (US time), and earnings report shows that Apple's revenue in the fourth quarter was $84.31 billion. Net profit was $19.965 billion, and this set of data has declined compared to the same period last year.
