Seoul — Apple Garosugil will open in Seoul on Saturday at 10 a.m., bringing Apple’s products, in-store programming and services together for South Korean customers to experience for the first time all in one place.
Located in the posh Gangnam area of Seoul, south of the Han River, in the heart of the Gangnam area, Apple's Garosugil store boasts a next-generation flagship design with a 25-foot glass facade, large sales floor flanked by an accessories avenue, a huge custom-built 6K TV display and Forum space for Today at Apple sessions.
“We’re thrilled to open a new home for our customers in the vibrant city of Seoul and we look forward to continuing to grow in Korea,” said Angela Ahrendts , Apple’s senior vice president of Retail. “Our stores are gathering places for the community where everyone is welcome to connect, learn and create.”
The store's general architecture mimics other standalone Apple outlets, with high flung ceilings and a wide open product demo area. Four planters located just inside the outlet's glass walls hold large saplings that appear to be of similar variety to two large trees planted outside. The large glass facade, coupled with mirrored flora, is meant to blur the line between inside and outside, Apple says. The same design language has been applied to other recently opened stores like Apple's Chicago flagship.
The store's 140 employees will be on hand for a grand opening celebration set to kick off 10 a.m. local time on Saturday.