- falling behind on A.I. to Google?
- falling behind on Siri to Amazon Echo and Google?
- falling behind on A.R./V.R. to Microsoft HoloLense?
- falling behind on TV to all of the connected TVs?
- falling behind on OS and features to Android?
- falling behind on innovation to Tesla?
I guess we'll find out at WWDC this week.
"Apple? Google? Tesla? Which Will Be The First To Reach A $1 Trillion Market Cap?"
http://www.investopedia.com/articles/investing/070714/apple-google-tesla-which-will-be-first-reach-1-trillion-market-cap.asp#ixzz4j5zAnGCY
"Google Doesn’t Want to Beat Apple. It Wants to Beat Everyone."
http://nymag.com/selectall/2016/10/google-doesnt-want-to-be-apple-it-wants-to-be-everyone.html