On September 12th, the day before the long-awaited release of Apple's new products, millet full screen two generation challenge Apple's new message scraper in tech. Although the idea that the industry is playing millet marketing battle "hot rub", but it is undeniable that the new iPhone full screen is already selling millet Technology launched last year.
Apple's "new innovation" again behind Android manufacturers. Earlier, in the "dual camera" and "fast charge" intelligent machine micro innovation, Apple was a step slow. At the same time, apple in the Android Greater China headquarters has ushered in 6 consecutive quarter of decline.
The industry generally believe that the confidentiality of the new iPhone is the worst in recent years, the new founder Jobs vigorously to create a sense of mystery has all gone. In the released a few days ago, the industry has basically confirmed the new main selling point. Three new iPhone name were iPhone 8, iPhone 8 and Plus iPhone X. The iPhone X is the leading role of new products, but also means that Apple's 10th anniversary anniversary.
Apple iPhone 8, iPhone 8 and Plus before the product is not very different, only iPhone X uses a "full screen button to cancel the Home 3D face recognition and other innovative technologies. However, the new and old fruit powder, the innovation of whether there is a "chop hand" value?
[price]
Ten years of feelings of how many people pay?
Apple's new iPhone skip 7S, direct launch iPhone 8, 8 Plus and iPhone iPhone X, or contrary to a lot of people contrary to expectation.
This view, Apple released the flagship iPhone X, has a deeper meaning. X in Rome number represents ten, which means that Apple will use iPhone X to his 10th anniversary tribute. For many fruit powder, apple 10th anniversary commemorative edition of this feeling is out of money to buy.
However, apple is the new pricing has exceeded the general user expectations. The apple press conference came news that iPhone X only 128GB and 256GB two storage capacity available, priced at 8000 yuan. This will be the most expensive in Apple's history of a iPhone.
Why can iPhone X stand on the 8000 yuan, with a view of the full screen is caused. Techinsights data show that the mobile phone screen is the highest cost components of the mobile phone, mobile phone screen generally accounted for about 20% of the total cost and the cost of a considerable proportion of the processor. Large screen mobile phone such as Galaxy Note series, the screen has a higher proportion of the total cost of nearly 25%.
The big data research director Li Chunli said, full screen cost is 10% higher than that of the traditional screen, but one of the reasons is the iPhone X screen comprehensive cost increase. "Apple has been the flagship high-end market, but in recent years, the domestic mobile phone on the high-end market, the price of shrinking distances between apple, if you want to continue to maintain the dividend, we must continue to improve the price of mobile phone." Li Chunli said.
The United States Washington Post analysis pointed out that the intelligent mobile phone on the price of $1000, there are two main reasons, one is the innovative research and development high cost, the other one is the profit motive.
Strategy Analytics released a report, the total operating profit of the global smart mobile phone market in the first quarter of this year was $12 billion 110 million. Only accounted for 83.4% of apple, Samsung to carve up 12.9% of the profits, the two together, ate more than 90% profit of intelligent mobile phone.
About prices, foreign media said Barclays made user survey results show that only 11% of people said they would pay more than $1000 for the iPhone, if the range narrowed to iPhone users, the proportion is 18%. Another survey showed that consumers plan to buy a new iPhone, 21% of respondents said no matter how high the price of iPhone, will buy. The iPhone has 33% users said that if the iPhone is too expensive, they will not choose to upgrade.
In the new iPhone released the day before, KGI securities analyst Guo Mingji said in a report, iPhone X production is less than ten thousand, so the initial will be a serious shortage. In addition, Guo Mingji also said that due to the problems encountered in manufacturing, blush gold (Blush Gold) version of iPhone X especially out of stock. Guo Mingji said the blush may even postpone the sale of gold edition.
Earlier news that the industry, the new iPhone before November is unlikely to carry out large-scale production, and the production time to wait until December this year. It is said that iPhone X and other new products to achieve adequate supply, by the beginning of 2018. This also means that iPhone X will create a hitherto unknown opportunities to scalpers. In the market speculation, the senior fruit powder you want to get the first time iPhone X, is likely to need to pay the price exceeded million yuan.
[full screen]
Can you help Apple establish sales advantage?
Full screen literally all mobile phone front screen, four border location mobile phone are used in frame design, the pursuit of close to 100% of the proportion of the screen. However, due to technical limitations, the full screen mobile phone screen is accounted for more than 80%, ultra narrow frame design of mobile phone.
Full screen is Apple hopes innovation is in fact, the two generation Android camp.
In recent years, under the leadership of Cook, Apple has new technology from the Jobs era leader, became the runner with.
The new technology of full screen, dual cameras are first appeared in the Android body, millet last year launched a comprehensive mobile phone screen MIX, Samsung launched a full screen mobile phone S8. This year, Samsung and millet also launched a comprehensive screen mobile phone Note8 and MIX2. In addition, SHARP and other brands are ZUK before iPhone X released a comprehensive mobile phone screen.
From the current point of view, millet and Samsung in full screen go farther. They met in the first generation of full screen problem, there has been a relative solution. Apple's new only in the first batch of fruit powder sold to the hands, to determine the final finish.
Full screen technology is the biggest innovation in recent years intelligent mobile phone, some of the traditional mature technology of intelligent mobile phone calls, abandoned, earpiece, front camera, back button are in need of overall design, the full screen behind a variety of technical innovation and compromise.
From millet full screen generation mobile phone MIX, in a comprehensive screen technology, the call quality appeared unstable phenomenon. Lei Jun In millet MIX2 conference presentation in order to solve the problems of the first generation of products, poor quality, poor privacy receiver, the design of micro catheter receiver development based on existing mature technology, to enhance the confidentiality and call quality.
In the overall perception on the screen full screen, head against millet MIX2, "Chin" is reduced by 12% than the first generation of products. IPhone X to cancel the "Chin", but the top set aside a "bang", used to place the camera and receiver. "Bang" displayed on the left right time, will display the mobile phone signal, WiFi and electricity.
On the "Chin" and "bang" two full screen design, which can only be said to be more beautiful, different people have different views.
[key] Home
Classic design disappear powder will buy it?
Another thing to senior fruit powder values, iPhone X is the most classic symbol canceled since Apple's mobile phone available: round Home key.
It is also well understood, cancel the circular Home key is positive to make way for the more comprehensive screen technology innovation.
So how to iPhone X authentication of Apple users? Have to say, apple uses unexpected facial recognition technology: 3D.
According to foreign media reports, instead of the Home bond is a relatively fine virtual slice, can be used to trigger such as multi task and close App function.
Instead of Touch ID will be a 3D face recognition scanner, according to previously leaked firmware code, the function will be named Face ID, designed to complete the scan for hundreds of milliseconds, even if the device can also be put on the table. This function will be used for authentication and payment security startup applications, can also work in the dark.
Previously, Samsung S8 and Note8 also launched the face recognition technology, but there is news that the technical defects, due to the lack of 3D function, face recognition may be deceived by photo. Might be the only Apple really used 3D face recognition technology.
According to reports, apple is used in its acquisition of Israel face recognition technology company Realface machine learning, 3D model of the latter technique can create user face, which has depth values, so as to avoid being cheated photos.
Apple AI smart Siri fancier also curious, how to wake up? The latest news shows, the side of the power button instead of the Home function key, click will enter the Apple Pay function, can hold the wake up Siri.
Thus, 3D face recognition technology is the leading real apple Android camp killer technology.