Apple store volume in the US, when compared with other major electronic retailers, takes up just a small percentage. With just 270 stores, Apple has managed to generate more in retail sales yearly than Best Buy does with over 1300 stores. So what is it that makes Apple so magical to consumers? Surely something could be said for their products and services, but electronic retail goes much deeper than just a flashy new laptop.
Walking into the Apple store we are met with a pristine white palette, accented by gentle chromes and a smiling face welcoming us in. The aura of the Apple store is enough to catch our attention, but once we step inside its the quality of service that stands out. In fact many Apple store policies come straight from the Ritz-Carlton gold standards. Taking inspiration and guidance from the hospitality kings themselves, Apple sent its managers to the Ritz-Carlton for hospitality training when it decided to open its own dedicated stores. While attending the training, these managers learned the trade secrets of how to create a comfortable and satisfying experience for guests. Even the Genius Bar itself is modeled after the iconic hotel concierge station.
These borrowed hospitality techniques have made Apple stores into more than just another stop in the mall; they’ve made a visit to the Apple store a unique experience, seeing itself apart from the competition. Ever wonders why a trip to the Apple store feels so special? Take a look at this infographic for more on the story behind the success of Apple stores, how it puts customers first, and how other retailers are taking the hint.
Infographic Courtesy of Hospitality Management Degrees http://hospitalitymanagementdegrees.net/features/how-apple-stores-give-their-customers-five-diamond-treatment-infographic/
