All STEEMERS have a common goal – and that’s to create the type of content that gets UP-VOTE endlessly.
But what exactly makes content worth up-voting and how can you make yours more likely to go viral?
Take a look at the tips below to ensure you’re creating the type of content that can catapult your brand into the online – and offline – spotlight.
Determine Your Content’s Value
Does your content teach your audience something? Does it really, though? If I’ve put even a speck of doubt in your mind, it’s time to go back through some of your old blog posts and read them thoroughly. Ask yourself these questions while doing so:
1. Have I conveyed my message clearly?
2. Do I not only sound like a thought leader in my industry but also back up my statements with facts, how-to examples, or clear explanations?
3. What will my readers learn or take away from this post?
Basically, what you want to stay away from is writing ‘fluff’ pieces that your readers won’t even consider sharing. You know, the type of blog posts that make you think, “Well, that was a complete waste of time.” You can avoid this by making sure your blog posts don’t just tell people why they should do something, but show them how to make it happen.
For example, if you’re not an expert on a certain subject, why not find someone in your industry who is? This way you can interview them to get an authority’s opinion on the subject while creating a much more in-depth and valuable blog post for your readers.
Don’t have enough time to contact anyone personally? You can find countless reputable sources online to quote from that’ll add credibility to your blogs and provide a great platform for your readers to learn (and share) from.
Is Your Marketing Hurting Your Marketing?
As Tom Fishburne of the Marketoonist says, “The best marketing doesn’t feel like marketing.” With that quote in mind, think about the past content you’ve created. Do you talk about your brands or products constantly? If your content sounds like a sales pitch from beginning to end, you’re pretty much guaranteed it’s not going to get many shares.
So how do you create the type of content that’s worth sharing? Sam Scholfield for StuffedWeb suggests you focus on the following elements:
1. Relevant Topics: Write about the problems your readers are facing and the topics they want answers to.
2. Educational Content: Provide detailed instruction on a topic to show your readers how to complete a task or learn something new.
3. Easy to Consume: Make sure your content is easy to read with short paragraphs, subheadings to break up the content, and images to support it.
4. Prompt Conversation: Always finish your blog post or article by asking a question about the topic and encouraging your readers to comment.
Take Content Risks – If You Dare
The great thing about taking risks with your content is that it can be executed to a variety of different degrees to fit within the confines of your brand.
For example, if you’re a more conservative brand, you already know that inappropriate language and risqué images aren’t going to go over well with your readers.
That doesn’t mean you can’t still spice things up a little, however. Using edgier — even provocative — headlines is a great way for you to test out what works and what doesn’t with your target audience. Note: Being offensive is different than being edgy, so tread the line with caution.
For example, instead of using this headline: ‘3 Biggest Marketing Mistakes,’ you might opt for this headline: ‘Why Your Marketing Plan Sucks’ to see if it resonates with your readers.
I have more useful articles if you are interested to improve your content creation skill.
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