To preserve our most treasured items, we need safe ways to prove authenticity, origin, and ownership. Yet, today’s solutions are flawed. Certificates can be forged. RFIDs and holograms can’t eliminate theft and counterfeiting. Online product registries expose personal data to hacks. The result: trillions of dollars in value are lost annually to fraud, counterfeiting and theft.
Owners
Storing your product’s relevant documentation is often done using physical paper, which can be misplaced or destroyed in an accident. When product registration is available, the data is stored on proprietary databases over which users have no control. Owners need a simple solution allowing them to securely store their products’ proof of ownership, authenticity and other documentation, like warranties, in one place. They also have to have complete control over how, when, and by whom this information can be accessed.
Brands
The current owner of a product is often unreachable by the brand as products can change hands after purchase. This can lead to mistargeted communications if a product was, for example, purchased as a gift or resold on the second- hand market. Brands need a solution that would allow them to have an open communication channel with a product’s current owner at all times. Although it may sound obvious, the ability to maintain direct contact with the owners of its products - without an intermediary - is a great leap forward for brands.
The Arianee solution
We see a better way to preserve value for people, brands, and society.
Backed by blockchain, these records are impossible to destroy, forge, or breach and they capture a lifetime of product information.
Arianee is building the first perpetual, secure protocol for trusted digital certificates for all the world’s objects.
Arianee preserves safe and private relationships between items, owners, and brands. We call this the “Smart-Link.”
The basics
Arianee is an open protocol on which a developer can easily develop decentralized apps. And the best is yet to come.
- The “Vault”
The Vault is an easy-to-use online repository where owners can register all their products free of charge. Backed by blockchain, it’s failproof and 100% secure. - “Smart-Asset”
Products registered on the Arianee blockchain are displayed as “Smart-Assets,” which can be saved along with proof of ownership, warranties, and other important documents. - “Smart-Link”
The Smart-Link gives owners full control over access to their vault. Owners choose which data to share, when, and with whom. Brands and all future owners maintain a lasting link that they control. - Brand Data Hub
In the hub, brands can authenticate objects and connect to product owners throughout a product’s lifetime. Developers can integrate with ERPs, CRMs and more.
Why blockchain?
Instead of relying on brands to verify authenticity and other product attributes, Arianee uses blockchain for decentralized, independent and secure verification. While blockchain might not be a good fit for all projects, it is, in fact, ideal for Arianee. It allows all users to trust each other without relying on a single third party. Anyone can run a public validation node to verify the integrity of the blockchain at all times.
All the nodes in the network are needed to verify sales, transfers of ownership, and other information – so fraud is eliminated and data is preserved forever.
At the same time, only authority nodes with a verified identity can seal blocks and add new information to the Arianee blockchain.
This ensures the integrity of the network and enables the Arianee network to run faster and more efficiently.
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