FASHION DESIGN PROJECT nr. 2

I am very glad that you guys enjoyed my fashion illustration post because I have a few of those to share and even if I am no longer designing clothes, the years I studied fashion are still influencing my art and vice versa- my artistic approach always influenced my way of designing.

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turban and jewelry design- digital fashion illustration

Since I was about three I was raised in an artistic environment, surrounded by paint, brushes, sculpture etc.
When I was ten I went to fine art school where I learned a lot about how to build a composition, how to study and research inspiration,how to render and develop shapes. Later, after highschool when I started studying fashion I was inclined to use the same methods that I was familiar with from my art education even if I was not really supposed to and I had to take in consideration other aspects to add to my designs- like target groups, production costs and functionality
The project that I am sharing today shows how I married together my art education with the newly studied design rules since this is one of the first fashion assignments I did :P

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As I told you I was used to choose some shapes for a starting point and develop and arrange them in a composition .
I choose the left images and I first drew them how I saw them and tried to find ways to render them in textiles

After choosing the shapes I decided to go for a 60’ s inspiration because there were a lot of repetitive geometric patterns and I could add bright colors and strong contrasts. I was required to do a moodboard or atmosphere page and for me only the names were new because I used to research inspiration the same way for my paintings. In art my themes were inspired from ancient civilizations, religions, philosophy, nature, folklore etc
But with fashion I could go and research different eras and how costume was influenced by social and economical events which it was new and fascinating to me.

Another new thing I loved about fashion was that I could create new types of contrasts with the textiles, I could juxtapose transparencies, use structural fabrics to create volume, combine shine with texture.
It was a bit like painting and sculpture combined.
I went about choosing a target group like I would create a fictional character with present and imagined future social needs. I could translate in costume an entire environment for this character and I loved this part too

I did not enjoyed or excelled at the practical side, about production cost and resources, marketing or simplifying my designs to suit those but I won’t go into that since I don’t have much input to give :)

And here is the final mini collection.