According to the definition of the word emotion, in addition to a physical context, an internal and therefore personal factor influences the feeling of emotions: memories, experience, character or state of mind. This festival gives them a place and offers them the challenge, through the transformation of this setting, to be able to generate an emotion. These spaces that serve for the passage will become, for a few days, containers of emotions. They want to push this idea to its limit by filling one of the balloon courses. This physical context will allow a total immersion of the public in the experiment. Some will feel peace by being isolated, hidden, protected. While others will return to childhood and will want to play until exhaustion. An angry person could let off steam and then feel serenity. Pleasure, euphoria, well-being, anguish, play, disorientation ... Anyway, they are convinced of one thing: no one will leave indifferent.