Marketing Mistake #1 – You don’t have your own business website domain and contact information.

This is a huge marketing mistake – don't lose prospective clients over  this one. On the off chance that you realized that you were invited to a  very important business and marketing event, would you carry business  cards printed with your neighbors phone number? Of course not! So why would you waste time creating a web design company, under  another person’s web domain? You can only create your own brand identity  if you have a domain that only you can control. You can purchase a domain name for a very affordable annual price  these days. When it comes to web hosting, you can easily shop around to  find an affordable service. 

Marketing Mistake #2 – You don’t specify your price range.

You must always ensure to give clients a good idea of the services  that you provide and the various prices for these services. Along these  lines if your provided services match what your clients are searching  for, they would know exactly who to turn to when it comes time to make a  decision. The most ideal approach to doing this, is to just give a price range  on your ‘Request a Quote’ page. Here’s an example you can use and modify  to fit your website: 

Every site we outline has interesting components  particular for that specific organization. Along these lines we don’t  have set costs. Be that as it may, our rates for complete site plan  essentially extend from $250-$10,000, contingent upon the multifaceted  nature of the occupation. In the event that you’d like an exact quote for your website project,  please send an email to us so that we can discuss your project in  greater detail.

Marketing Mistake #3 – You use “cool” guru terms in an attempt to impress your prospective client.

Suppose I’m moderately new to the Net, and I’m searching for a  competent web designer. In my search, I find your website and I’m  initially impressed by what I see. I go to your “services” page and you have something like this: 

We utilize Java, Javascript, CGI-BIN and Perl programming, Cold Fusion, and DHTML to develop your website.

Duh! I can scarcely make sense of how to finish my basic web design  project, and now you’re giving me a laundry list of your specialized  capacities? If your prospective client is not a technophobe, you are essentially besieging the reader with a bunch of techno-prattle! A superior approach to handling this situation is to let the client  know “why” they would require all this “fancy stuff” that you’re talking  about. Give them the advantages on why Java is something to be thankful for,  etc. In layman’s terms, put details that would encourage them to be  grateful to use your services. Let me know “how” DHTML is going to make my life less demanding.  Pretend I’m a customer who has all that could be possibly needed, yet  needs a little hand holding to finish my project. 

Conclusion.

When dealing with prospective clients, its important to keep things  simple and be forthcoming with everything that you provide – including  the prices for your services. It makes no sense trying to hide important information from your  clients – for they will find out sooner or later. Avoid the marketing  mistakes mentioned above and you’ll do just fine.