Design Tip #1
Here’s your first, and most important, design tip. Don’t simply contract any decent designer. Get a designer who has had a lot of experience planning business related material. Your designer needs to get the right information about your business before starting the project. So make sure to give the designer all the necessary information that’s needed. Also, the designer should have the capacity to give you relatively fast results.
Design Tip #2
Write the ad copy first, since this will be the most important part of your ad that will be given to the designer. (Unless this is a print advertisement, in which case the visuals and ad headline will be the most important part).
Design Tip #3
Proofread your ad copy meticulously. Make sure that your designer’s content is absolutely correct before sending the design out for mass printing. You’d be astonished how regularly designers make these mistakes. Not verifying that all of the content is correct can and will be a very costly printing mistake.
Design Tip #4
Ensure that your designer conveys your branding identity properly. Your brand identity must always look the same – no matter the medium.
Design Tip #5
Double check to ensure that your ad copy is easily understandable, once it has been laid out by your designer. If the design is too distractive, it may not fulfill the function of conveying your message properly.
Design Tip #6
An expert designer will give you a well thought out design brief. The designer must set out on paper the brief as he comprehends it. This brief must incorporate the brand identity and the advantages of the offer being referred to. The brief must ensure that errors get cleared up before they are excessively costly, making it impossible to change.
Design Tip #7
The designer must present you with at least 2-3 initial design choices for your consideration. Once you choose a design that you like, the designer can move on to refining the chosen design.
Design Tip #8
When it comes to choosing a design, remember, you aren’t choosing on what simply looks nice, you are picking the design that best mirrors your brand and identity of your organization.
Design Tip #9
Finally your designer presents to you the completed design. If your designer works in-house, he will also be responsible for providing your chosen printing company with all the content needed for final production.