Open with an enticing introduction.
Your introduction is what sets the stage for the rest of your post.
Turn your introduction into a story.
An exciting story that invites people to read more of your post.
In your introduction, make sure to tell people why your post is important and what benefits they’ll get out of it.
Try to hook your readers with a question.
Ask them if they have a specific problem and then tell them that the post has the solution (make sure it does and you don’t just mislead or manipulate them into reading).