Gig Outline
Article Description: Billboard articles are brief updates and news stories that cover creative developments across the blockchain industry. This article reports on General Mills' Cheerios brand (one of the biggest cereal brands in the world) kicking off "buzzcoin" rewards for honey nut fanatics.
Article Excerpt: The cereal recently uploaded a Youtube video where rewards are labeled “Buzzcoin,” similar to the way that cryptocurrency projects are described. The rewards program also utilizes QR code technology. It is clear that while Cheerios might not be creating their own crypto, they certainly are attempting to take advantage of cryptocurrency terms and buzzin order to market their products.
WordPress Article: Cheerios Launches "Buzzcoin"
Steem Article: Cheerios Launches "Buzzcoin"
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Type: Original Billboard Article Contribution
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