We were commissioned by the client to design a new identity for the company in order to reflect the quality and the modern vision they have as their primordial values.
The whole identity is based on clear forms, bold typography and a professional -yet friendly- styling that attracts the eye and makes a memorable image for the clientele.
The main request was to keep the basic element of the current logo - that is, the word UP inthe specific typeface
and restyle the rest of the logo in such a way that the word PRESS would become equally visible and prominent.