Asmi in Sanskrit means “I am”. Asmi jewellery was launched in 2002 by the Diamond Trading Company (DTC), which was subsequently taken over by the Gitanjali Group. This brand gives good quality and reliable diamond jewellery. It is regarded to have the highest number of stores all over the country. It sells all type of jewelleries which includes earrings, pendants, nose pins etc. The brand ambassador of Asmi earlier was gorgeous Kajol, and now is the lovely Priyanka Chopra.