Source Link: https://www.selfgrowth.com/articles/the-advantages-of-app-store-optimizations
It is very important for any business to come into the eyes of the potential customers especially when it is starting. There are certain ways in which a business can increase its visibility among the customers which will eventually help it to grow in the long run and the customers can recommend these products and services you offer to other people. You can also increase the customer base using different strategies. As there is a lot of competition for a small business it is difficult for it to grow in the world of latest technological improvements. The business must see that it uses the latest technologies to promote its products and services as it can be efficient and economical.
One of such strategies which will help of business to increase the visibility in the eyes of the customers is to use App Store Optimization packages if it has its own app in the app store. If a person chooses to search for a product on the App Store and download an app, it is important that that your App must appear on the top of the list of that search. If you choose to opt for an App Store Optimization package, it is important for you to choose it according to the status of the business you are running. App Store Optimization is related to Search Engine Optimization as the related keywords have to be placed according to the search done by the potential customers.