Asus officially launched three smarpthone that entered in line Zenfone 5, namely Zenfone 5Z, Zenfone 5, and Zenfone 5 Lite. According to Asus CEO, Jerry Shen, all three come with more intelligent features, bezeless display design, including dual camera configuration.
"We started the ZenFone project four years ago, with the idea of creating a luxury that everyone can enjoy," Shen said in a 2018 Mobile World Congress (MWC) title in Barcelona, Spain.
Comes with the highest specification, Zenfone 5Z performance is sustained by Qualcomm's latest processor, the Snapdragon 845. To support a more qualified performance, this device is also supported by Artificial Intelligence Engine (AIE).
This variant has a 6.2-inch screen with a screen-to-body ratio of 90 percent and has a compact body size, comparable to the standard 5.5-inch sailing smartphone on the market.
"We offer a new 19: 9 aspect ratio in Zenfone 5, though the size is no different from the 5.5-inch device," said Global Marketing Head Asus, Marcel Campos.
There is also Zenfone 5 Lite which has a screen measuring 6 inches. For the first time, Asus uses a 4 camera system, with the composition of two front cameras and two rear cameras.
While Zenfone 5 is featured as a middle-class device with a similar design Zenfone 5Z. What distinguishes, this smartphone is armed by Snapdragon 636.
Zenfone Release Price and Schedule 5
"ZenFone 5 is the most intelligent Zenfone series ever, using powerful artificial intelligence algorithms and big data analysis to provide the best experience, from smarter cameras to performance," says Shen.
Shen revealed the availability of this Zenfone 5 model will be phased starting from Zenfone 5 Lite in March 2018, followed by Zenfone 5 in April 2018. While Zenfone 5Z got the latest launch schedule, which is June 2018.
Unfortunately, Asus did not reveal the price of all models introduced Zenfone 5. Chen just announced the price Zenfone 5Z dibanderol starting 479 euros, or about Rp 8 million.
In addition to introducing three Zenfone 5 series, Asus also showcased the latest Zenfone Max (M1) smartphone and Asus NovaGo laptop inside the Asus demo booting area at MWC 2018.
Artificial Intelligence So Mainstay
In percentage, Campos also called this Zenfone 5 series as a smart phone. Because, Asus already buried artificial intelligence technology in Zenfone 5 and Zenfone 5Z.
"Armed with artificial intelligence, we present a smartphone that learns from users and can adjust itself to the needs of its users," he said.
Artificial intelligence is embedded in a number of features Asus Zenfone 5 and Zenfone 5Z, ranging from camera, charging, screen, including the ability of the device.
"In Zenfone 5 and Zenfone 5Z we are also behind Zenimoji, emoji 3D.However, different from other companies, this Zenimoji display can be added to the effects of Facebook," he said.