In psychology, attitude is a psychological construct, a mental and emotional entity that inheres in, or characterizes a person.[1] They are complex and an acquired state through experiences. It is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression toward a person, place, thing, or event (the attitude object) which in turn influences the individual's thought and action. Prominent psychologist Gordon Allport described this latent psychological construct as "the most distinctive and indispensable concept in contemporary social psychology."[2] Attitude can be formed from a person's past and present.[3] Key topics in the study of attitudes include attitude strength, attitude change, consumer behavior, and attitude-behavior relationships.
