The initiators of Citizens for Democracy want to ensure that democracy is strengthened and all Austrian people are heard. They are looking to build up reach, raise awareness and activate people to take a stand. Ultimately, they see this community building as an opportunity for laying the groundwork for future change. Their objective would be for the new Austrian government to hold a referendum on the introduction of the binding popular initiative.
Now they need your help! Develop a dynamic, engaging and self-explanatory communication concept for the binding popular initiative that contains a clear CI/CD and includes inspiring visuals, catchy slogans, and ideas for clever digital or guerilla marketing ideas.