I just ask you to look at the tasks that you're doing on a day to day basis and work out which of those tasks are essential on which a non-essential tasks so the likely it is that you probably have to be there to design your products or deliver your services or whatever it might be things like content marketing social media marketing video marketing
I would consider those to be that you do need to do them because you've got to market your business that's really important however you don't actually I consider them to be non-essential tasks within your business because these are things that you can outsource a great deal of the work for so I talk about that a bit later on so many businesses suffer with look at lack of time and a lot of these these tasks non-essential tasks can be outsourced to other people so whether that's a virtual assistant you could get a PA you could get an office administrator in you could get an apprentice in you could get whatever you could get somebody else in to do a lot of the grunt work for you obviously with things like creating the content itself so being its standing in front of a camera like this or writing those blog articles come up with the content of the blog articles yet you need to do that bit of the work but everything else hand over to somebody else if you can the second tip
I've got which is based around is content planning basically how do you go about creating or planning planning a Content structure that you know that you can easily implement so I run a workshop called a 52-week content strategy workshop where I give people a framework which allows them to create 52 blog articles videos whatever it might be over the course of the year so that's just one a week so one a week it feels to me like it's achievable if I asked you to make 50 videos you've probably laughed me and say well that's a joke that's going to take forever but if I ask you to make one short video week or all of a sudden that starts to become manageable so the idea behind the 52 week content strategy is to break it down into really manageable small chunks so a simple process open up an Excel spreadsheet across the rows at the row at the top and put in a number of different topics or categories that you're an expert in that you could talk about so for me I might have web design online marketing video marketing branding so
I'll have like I don't know half a dozen or a dozen column headings across the top in the rows underneath those then you can start to come up with specific topics within days that you might want to talk about so under branding it might be colored color schemes and fonts and it might be use of colors within logos it might type typography it might be DIY logos versus paying a branding expert so you can come up with a number of different articles titles of articles that you are then going to write or talk about during your videos of blog articles and lo and behold so let's say for example you've created six different categories you've got 8 different topics you can write and about underneath each category all of a sudden you've got 48 different articles that's almost a year's worth of content if you're gonna release one article a week so that feels to me like it's much more manageable the next step is how do you actually go about implementing Acts it's all well and good having this pretty you know 52-week content strategy framework if you're not going to implement it you know it's not even pretty enough to stick on a wall and look at this is it's a useful reminder to actually get a project management tool or put notes into your outlet calendar or use a tool like to doest which will automatically send you reminders when for when you should be creating your content and when you should be publishing that content most of us require a carrot or a stick
I think sadly when it comes to content marketing is it's a stick and we need that reminder from to do list or outlook on a weekly basis just to get our minds focused on on the content and the piece of content we're going to be reminded about and so within that is not just a reminder to say you need to go and make a video it's a reminder say you need to go and create a video about branding specifically about typography and so it's really clear what it is that you're going to be making that video about so you don't have to go back and look it up all or whatever you can just get in front of the camera or start typing your blog article image you know
flows it comes out naturally without and try and make it so it's second nature you know a couple of months down the road this will become say it will become a bitch rule you will naturally find yourself waiting for that reminder to come in to tell you what you need to be writing about you may even do two or three articles in a row who knows you may do two months worth of content in a row and then you all you've got to worry about then is scheduling it and publishing it on a regular on the weekly basis that you'd planned one of the reasons why
I recommend recording content rather than just typing it is because most people can only type at 30 35 or 40 words per minute at the most unless you're a typist whereas people who when you speak you think at the same pace you speaker and most people speak at about 90 to 100 words per minute so not only can you get more content out in the same time when you're speaking it or recording it also it means that you're thinking at the same you're speaking at the same rate you think and and again like if you have to slow down to type things up it just doesn't flow as well so when you're talking it displays much better and then upload it somewhere to YouTube or SoundCloud and then pay somebody on rev.com to transcribe it for you so you get your blog articles back out of it equally if you go video first like I'm doing you've then got the video content to publish it to YouTube then get it transcribed you've got a podcast and you can extract them
audio of a today but a blog article there are all sorts you can do do with your content at that point so how does this link in with social media for example so the next thing you've done once you've created your new piece of content is you're going to want to market it and and publicize it so that you can draw attention to it and hopefully draw traffic back to your website so what you want to do is share this content which he published on your website in your YouTube channel on a slide deck or SoundCloud through through your various different social media profiles so we're talking here about the main big for Facebook LinkedIn and Twitter you may also want to if what you do is very visual you may also want to consider things like Pinterest and Instagram these are other - and Instagrams growing massively at the moment
I think it's probably the fastest growing social media platform out there just at the moment and also you may want to choose to share other people's insightful content so rather than just writing content from here and look up other people's content and make it put your comments against it you know whether you agree with it disagree with it if you've got anything you can add to it
how can you add value to it and then finally you also might want to consider and sort of sharing interesting stats and tips and quotes with your audience because they may not want to B's they may not be sold on your product or your service but just building trust you're giving them useful information my and might be one way of engaging them so just to summarize those those key points and first of all look at what and a recension versus non-essential tasks that you're doing based around your content structure of content strategy and secondly make sure you implement a 52-week content and content plan so that your content is mapped out throughout the next year find a task management tool which you like we used to do this but you can set reminders in
outlook, for example, you could also save a bit of time by recording your audio your video and then get it paying rev.com to transcribe it for you and then finally you want to make sure that you publicize that and content you're pushing out via your social media platforms so hope you found that and that video useful thanks very much for watching don't forget to subscribe if you want to see some get some more useful tips about content marketing and strategy and if you've got any questions about this specific video then please do leave them in the comments box below
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