The market turnaround brought about by ageing agricultural machinery, and growing emphasis on sustainable agricultural practices for tackling food security, continue to influence demand for farm tires worldwide. With rising pressure on farm fundamentals, OEMs are perceiving demand stoked by the impetus from farmers that seek equipment replacement. Although few farmers still try to squeeze extra work out of their old tractors, a major chunk of the customer base is eyeing to capitalize on benefits offered by the up-to-date machinery. This further has a great influence on demand for farm tires.
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Farm mechanization programs being implemented, which aim at integrating use of existing animal and man power with mechanical power sources for enhanced productivity, will further create demand for farm tires in the foreseeable future. Another key demand determinant of farm tires is attractive subsidies offered by governments that are promoting purchases of new machinery and equipment by farmers.
The latest study by Fact.MR projects the farm tires market to grow at 6% CAGR through 2028. The report finds that sluggishness in the US farm sector remains a key restraining factor for the growth of farm tires market. Weak commodity prices have cut farm earnings, which has led to a decline in equipment spending. The sluggishness continues to impact sales of both new and replacement tires.
The report finds that manufacturer focus has shifted to digitalization and adoption of innovative technology. Product differentiation has emerged as a key strategy for market players to increase sales. The prevailing low commodity prices are influencing farm owners to boost operational efficiency, while reducing overheads. These developments have compelled farm tire manufacturers to launch technologically superior and cost-efficient products in the market. In view of the evolving end-user demand, launch of innovative agriculture tires that are equipped with sensors is likely to gain ground during the assessment period.
The prevailing scenario in the market has also induced a ‘shop for value’ trend among end-users. The weakness in global commodity prices has meant that farm owners are prioritizing price over quality. The change in buying behavior has made farm tire manufacturers to make changes to production. Farm tire manufacturers are now including cost-effective offerings in their portfolio.
Farm Tires: Design Innovations w.r.t Compounds, Structure, Tread Pattern, to Create Demand
Spreading awareness on new technology among farm tire & equipment dealers and end-users has been gaining higher emphasis by the government organizations as well as manufacturers. Agricultural machinery & equipment manufacturers continue to develop heavier, most powerful, and huge tractors and other machinery, thereby creating avenues for increased flexion (IF), very high flexion (VF), and low sidewall technology-based farm tires.
Compounding employed in farm tires, tread pattern, and structure are likely to be key areas of design innovations among farm tire manufacturers. Along with improvements in weight carrying capacity, recent crop science advancements have led toward genetically modified organism (GMO) crops, which are tougher and heartier than previous plant generations. Meanwhile, farm tire makers are seeking new compounds that hold potential in improving stubble resistance, and reducing the tendency for sidewall cracks, which in turn will lure affluent farmers to bank on the imminent new products.
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High Load-carrying Capacity & Low-Pressure Farm Tires to Gain Momentum
Over the past couple of years, majority of tire manufacturers have joined the suit of IF, VF, and LSW trend, developing their own versions of tires with flexible sidewalls, which promise lower soil compaction and greater load-carrying capacity. The trend has gained increased emphasis recently, with dramatic rise in size, power, and weight of agricultural equipment.
Current generation of farm tires carry relatively more weight, and are sturdy & resilient in fields against steel and rubber belt-piercing stalks of GMO crops. High performance of these tires on roads at greater speeds for longer distances have augmented their demand among farmers worldwide. Lower-pressure tires that produce larger tire footprint are perceiving higher preference, as they distribute weight of the tractors and other agriculture machinery over the largest possible area for reducing soil compaction.
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