The way I landed that deal was I spoke at a college class. The first college class I took, and this was at community college, this was while I was in high school was Speech 101. I gave a speech on how Google works. Probably a bit nerdy, still probably, yeah. And when I broke that down, someone in that class worked at that company called Elpac and they're like, I'm in sales, I'm at this speech class just to brush up on my sales skills. I know the company I'm working for is looking for someone like you, are you interested in a contract gig? That first deal there was generating me over $5,000 a month in revenue. I, on the other hand, was making that company well over $20 million just from the leads I was producing. Now, that all wasn't for me. I was only driving the leads. The sales team had to go in and then close those leads, but that's the power of marketing and again, how'd I get that contract? It was simple, I just spoke about marketing, spoke about what I knew about and someone just ended up hiring me.
Now, in addition to this, I wanna break down how I got my first multi-million dollar contract. I was at a conference in London. It was a gambling conference. I was speaking on how to market your gambling business. One of the companies in there wanted help and they didn't hire me because they're like, oh, your rates are too expensive. There was quite a few other people after my talk that came up to me and asked me questions. And you know what? They weren't multi-million dollar companies, they were just people starting off.
I helped each and every single one of them for free. One of the guys in there kept going around to everyone in the conference and he just told people how I was awesome. No other speakers was willing to help him out. He didn't speak great English and some people would even come up to me and be like this guy has body odor and I'm like, who cares? The guy's here to learn. He paid for a ticket, people should help him out. People shouldn't be judging him. So, I helped him out, I didn't ask for anything and during the whole event, he was telling all these companies how it was amazing and I didn't try to do this, I was just helping him out naturally because I wanted to and one of the companies who he said this Neil guy is amazing and awesome, they ended up hiring me for $100,000 a month on a yearly contract.
It's called poker strategy. That was my first multi-million dollar contract. Technically, million dollar contract. The lesson of the day for you guys if you wanna generate these big contracts, work with these big companies, it's not gonna happen the way you're thinking. Most people think that it's from connections or it's from college. If you go to Harvard, you're gonna get these contracts. It's not really the way.
It's simple. It'll take time, but follow this strategy and you'll be able to work with multi-million dollar companies. One, help people out. Whether it's on Twitter or Facebook or a social web or if you wanna blog or create videos, just help people out. Helping people out goes a long way. I have this concept called little is the new big, which if you help out the little people, the people who aren't well known, there's so many of them, that eventually, the people who are decision makers will hear about you because you're helping out all these other people who aren't as well known. The second strategy I have for you is to speak at conferences, you need to speak at least four a year, so one a quarter. The way you do this is you take all the conferences in your space and you just apply to speak at them. Most of the people are gonna ignore you and say, no, we don't want you to speak. But some of them will say yes. It really is a number's game. The next thing I want you to do is I want you to go and just help people locally within your community.
Whatever city you live in, there are multi-million dollar businesses. Chamber of Commerce, there's probably other organizations within your city. What you'll find is people are more likely to hire local companies than they are to hire companies that are across the world or in a different state or a different country. So, really go and help out the people that are local to you. The fourth tip I have for you is to be an expert. When you're seen as an expert, more people are gonna wanna work with you. And I know this is tricky because you're like, wait, ow do I be seen as an expert when I'm starting off. Well, I want you to hit up other successful entrepreneurs or other successful people within your space and interview them. When you interview them on your site, it could be video, you can do it over Skype, it could be podcasts like audio, could just be a text based interview like a blog post. When you publish on your website or on YouTube or Facebook or LinkedIn, have that person share an email and be like, hey, Neil, the interview I did with you just came out.
Do you mind sharing it and tweeting it out? If you're seen interview other experts, you're seen being along the side of them, that's why video is more powerful when you do this. People will also start seeing you as an expert and you'll notice that you'll get more business as well, especially as these experts start promoting your own content because you interviewed them. So, that's it, follow those tips and you, yourself can get a multi-million dollar contract. Over time, that parts, not easy, but at the beginning you can work with a multi-million dollar company and eventually, you can work your way up to working with billion dollar companies. There's no different with the strategies. If you liked this video, make sure you subscribe, like it, share it, leave a comment if you have a question.
I'll make sure to do my best and respond. Of course, if you need help with your marketing, check out my ad agency, Neil Patel Digital. Thank you for watching. .
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