I hold a few BATs, and think given some time 2-5 years they could really make it! Of course a lot can happen in that time, in fact blockchains as we know them today caould have already become obsolete by that time, so ask yourself is it good in the short run 2-5 months?! And I'd say yes. But most importantly, YOU liked THEIR product. And remember, if all goes according to plan and this company survives, you will have been one of the first few people to have EVER used their product! All I'm saying is that, if you liked the product and experience they are selling, this early on in the game, then the odds of others also taking a liking to it in the near future are pretty good, and hence price of the token is likely to increase in value! But, this is just my two cents. Good luck to you!