Stay in your lane and find out......
Big Baller Brand is a american launched in 2016 by Lavar Ball that has the intention of selling clothing and shoes. Lavar has thre childen who he has created basketball performance shoes for.....
The Zo2 Prime for his oldest son and Los Angeles Lakers point guard Lonzo Ball:
The Melo1 for his youngest son and Vytautas Prienai–Birštonas combo guard LaMelo Ball:
And soon to be released the Gelo3 for his middle son an Vytautas Prienai–Birštonas shooting guard LiAngelo Ball:
Lavar has been branching out recently and has started up the Big Baller Brand Challenge Games in Lithuania hosted by LiAngelo and LaMelos team Vytautas Prienai–Birštonas were they play top youth teams in the Lithuanian league.
Big Baller Brand have also recently partnered up with Birštonas Mineral Water to import bottled water to the United States and at some point worldwide.
Lavar Ball created Big Baller Brand situated in Chino Hills California which makes sense as all 3 of his sons Lonzo, LiAngelo and LaMelo all played for Chino Hills High School. And to state the obvious the 3Bs stands for each of the Ball boys. Upon the brands launch its only sold t-shirts and shorts at a pretty high price normally $50 dollars per item however if it takes off it may be money well spent.
Even though the prices for a lot of the projects are expensive like $500 for each of the Ball brothers shoes the shoes are made by the company called BrandBlack who produce really high quality shoes and as you can see in the photo below the Brandblack shoes look similar to the Big Baller Brand Shoes:
As a avid shoe collector i can say that the BrandBlack shoes are one of the most underrated shoes on the market and with they shoes being good performance wise, it gives my high hope for the Big Baller Brand Shoes.
So..... Can Lavar Ball do the impossible and make Big Baller Brand bigger than the main brands like Nike, Jordan, Adidas and Under Armour? Well.... it all depends on how his three sons perform in the longterm that will determine they success.
So far after a slow start Lonzo Ball has been been playing really well since coming back from injury after the all star game. His stats so far in his rookie season are 10.4 points per game, 7 rebounds per game and 7 assists and the Lakers normally win when he's playing.
As for Liangelo and LaMelo well they giving the Big Baller Brand name exposure in Lithuania and have both been playing really well (LiAngelo mostly) and this has allowed Lavar to open popup shops in London and Lithuania recently this year.
Overall i think long term in the next couple of decades with the right exposure and right investments Big Baller Brand could be as big as Nike and Jordan if they can build on all 3 brothers future success and hopefully pick up a few college players who go on to be superstars down the line. Remember.... Nike, Jordan, Adidas and Under Armour all started off small. Big Baller Brand might not just stop the wheel.... they could break the wheel.
Feedback welcome.