Remember BBVA?
A while ago, we highlighted how one of Europe’s major banks started warming up to Bitcoin.
Well… they’ve just turned up the heat.
BBVA is now actively advising its wealthy clients to allocate up to 7% of their portfolio into crypto.
Yes, you read that right.
Not just executing trades.
Actively advising on Bitcoin and Ether allocations, something nearly no traditional private bank in Europe is doing yet.
“With riskier profiles, we allow up to 7% in crypto,” said Philippe Meyer, head of digital & blockchain solutions at BBVA Switzerland, during the DigiAssets conference in London.
Even more bullish?
They started recommending Bitcoin to clients back in September, and plan to extend this advice to other cryptocurrencies later this year.
Let that sink in.
This is not 2020.
We’re no longer at the stage where crypto is a fringe idea.
We are watching one of Europe’s biggest banks embrace digital assets, openly, strategically, and with growing conviction.
As Meyer put it:
“If you introduce just 3% into a balanced portfolio, you already boost performance, without taking a huge risk.”
Meanwhile, 95% of EU banks still avoid crypto altogether, according to ESMA.
But slowly, the tide is turning.
Here in Luxembourg, we have a chance to lead.
We are a global financial hub, an innovation powerhouse on paper… but still hesitant when it comes to real digital asset integration.
We believe it’s time for our institutions, and especially our banks, to start looking seriously at this space.
Not with fear, but with education, analysis, and strategy.
It’s about understanding the future of finance and making sure Luxembourg plays a role in shaping it.
At OffChain Luxembourg, we’re already helping associations, companies, and individuals navigate this transition.
And we’re more than happy to do the same with banks, asset managers, and advisors who want to explore what’s possible.
Reach out. Let’s talk education. Let’s talk opportunity.
The door is open.
And the signal is loud and clear.
Letz OffChain. 🧡
