If you're familiar with now global craft beer powerhouse Mikkeller then you've probably taken a gander at the brand's stark, minimal label designs. Enter Keith Shore, a Philadelphia PA based graphic designer who's been conjuring up the whimsy for years.
To hear him tell it the process sounds fairly hands off as far as Mikkeller is concerned. The brewers pass Souza the beer's flavor profiles and set him off to create the visual. Keith tells Oh Beautiful Beer in an interview...
"The most detailed art direction I have ever been given from Mikkeller was to ‘draw something weird and cool."
Weird & cool indeed.
Orange Yuzu Glad I Said Porter
Style: American Porter
Alcohol by volume (ABV): 6.00%
Better Half
Style: American IPA
Alcohol by volume (ABV): 6.80%
Keeper
Style: American Pale Lager
Alcohol by volume (ABV): 5.00%
Wet Hop Kellerbier
Style: Kellerbier
Alcohol by volume (ABV): 5.50%
Mikkeker has been steadily expanding and now tout a ton of locations in their native Copenhagen along with a handful of European outposts including Berlin & Barcelona, a couple asian tap rooms including Bangkok & Seoul, and multiple American bars; San Francisco, LA, Oakland, San Diego & coming soon NYC.
Needless to say Keith should stay busy!
Visit Mikkeller: http://mikkeller.dk