Ego-identification. Herd mentality. Most are (willfully?) ignorant and apathetic to the external manipulations and deceptions being pushed all around us. When one finally becomes aware of the artificial reality that exists solely based on false beliefs (not based in actual reality), then knowing and sharing the truth becomes a mission I like to call: "Mission Improbable". It's possible that the time will come when the false beliefs will no longer hold any weight in the hearts and minds of the people. Anyone on the path of truth has most likely experienced the denial-hassle-ridicule (DHR) factor.....since the dawn of man! One of the most difficult false beliefs I deal with almost daily is money---especially paper money. How people set aside any morals they (may) have just to acquire it. When everyone around you still believes in something as powerful as that, it's tough to shed yourself of it as well. Like me with smoking ciggarettes. I want to quit...tried many times in fact. But being surrounded by smokers daily, who have no desire to quit, makes it even tougher for myself. Maybe I'm just making excuses for my own lack of willpower. Anyway, good post. I get it.