At IFA 2018 in Berlin, LG Electronics (LG) will unveil its expanded lineup of XBOOM audio products which in addition to mini components and all-in-one products, now also include XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers. The XBOOM name has always stood for powerful sound in a festive environment which has contributed to its 35 percent global market share among mini components and all-in-one audio categories.
On its 60th anniversary, LG is aggressively driving its audio strategy by focusing first and foremost on sound quality, investing heavily in a wide range of R&D initiatives. One of these efforts is the partnership with Meridian Audio, whose technology is implemented in LG XBOOM products. As the company behind the world’s first digital active loudspeaker and industry’s first audiophile-quality compact disc player, Meridian has played a fundamental role in the development and implementation of revolutionary audio technologies such as Master Quality Authenticated (MQA) and also served as the exclusive audio brand for premium carmakers such as Land Rover, McLaren and Jaguar.
The XBOOM mini component (model CK99) and all-in-one (model OK99) are crowd favourites with thundering output starting at 1,800 watts and topping off at 5,000 watts for a lively party atmosphere. The Pro DJ Wheel allows anyone to become a DJ with creative mixing and scratching functions and fun lighting effects. Karaoke fans can eliminate the vocal track from almost any song adjust the pitch with Voice Canceller and Key Changer while the Grab & Move handle and casters of the LG OK99 takes the definition of “portable audio system” to a whole new level.
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