I certainly admire your effort to motivate people to exercise more. Contrary to popular wisdom exercise is not as important as once thought. For one thing not everyone has the heart strength for the endurance required by cardiovascular activities such as cycling. Another consideration is that drinking alcohol has been proven to be more effective than exercise for living a long life. We all ned a little activity but when it comes to exercise it is better to go to the bar.

https://m.sfgate.com/bayarea/article/study-finds-alcohol-more-effective-than-exercise-12630723.php