In a HUGE HUGE HUGE FU@K YOU to their dealer network, Harley-Davidson just cut out their own life-blood by cutting a deal with Amazon to sell directly online.
The MOCO must be really desperate to try and salvage what market share they have left. They have been pandering to the Millennials by trying to reinvent their brand. (Bad idea when you are only known for nostalgia for the last 50 years)
Supposedly it is only "select Harley-Davidson apparel and riding gear." .........for now. But I can tell you with 100% certainty they will sell hard parts and everything short of motorcycles on Amazon. Who knows they might bypass the dealer network altogether.
If you follow my blog you know I have written about the MOCO many times. Its sad what has become of the once iconic American brand, now brought to its knees by corporate greed.
Here is a link to the story.
http://blog.motorcycle.com/2018/10/01/motorcycle-news/harley-davidson-begins-selling-on-amazon/
Thanks for reading my blog.
Carry On, HM
