Kun Peng Theory: billions of debt owed by Jin saved? The company's life and death are all cash flow
Yesterday, ofo announced the completion of the E2-1 round of financing $866 million, some people ask, what is called "E2-1 round", to be honest, Kun Peng theory did not get to know, the old iron that can leave a message the way.
After the current round of financing, a number of months of ofo, drops, Ali three parties to the end of the game.
Ali became the absolute biggest winner.
For the "drop drop", Kun Peng said that if it chooses to be a pure financial investor, it will probably remain steady in the future. But if we want to have more pictures, I'm sorry, Ali is going to use all kinds of means to quit.
The bed side, or let others feet!
First, why the 2018 mobile phone is full of bangs
Kun Peng Theory: billions of debt owed by Jin saved? The company's life and death are all cash flow
Once, our mobile phone manufacturers how despise iPhone X Liu Haiping, but the mouth of BB, the body is near, as on the previous forecast of Kun Peng, 2018 bangs!
According to the media incomplete statistics, in addition to iPhone X, there are more than 20 Liu Haiping phones on the market, and with the increasing number of new products released by the major manufacturers, it is foreseeable that more Liu Haiping phones will appear in the future.
What's the reason? There are only two, and the first is to follow the apple. Second, the cost.
About the cost, mainly because of the current control of a complete supply chain of mobile phone manufacturers only apple and Samsung, especially the screen, so few suppliers, you don't choose Liu Haiping to open a single production line, manufacturing costs rise, must raise the price passed on to consumers, but consumers do not pay to buy it is another thing, so the mobile phone manufacturers have to use involuntarily.
Two. I didn't think of it! Jin had billions of debt owed
Buffett does not lose is an expert, he did little contribution to all mankind, and now it seems that "only at low tide, you will know who is swimming naked." Quite the occasion.
Kun Peng Theory: billions of debt owed by Jin saved? The company's life and death are all cash flow
Remember the end of last year, the Internet came into Jin supplier arrears and capital chain tension, in these two days, the original "rumors" really become a distant prophecy, according to media reports, Jin owed a total of more than ten billion yuan of debt, the bank owed 8 billion 600 million yuan, nearly 4 billion yuan in arrears suppliers.
Jin, two years ago was a young little meat today, how can one draw like this?
The main problem that Kun Peng, Jin in 2016~2017 years of blind expansion, marketing investment overexert, but revenue fell sharply, don't pay attention to cash flow.
In 2017, Chinese intelligent mobile phone penetration rate has reached 85.4%, to this value, no matter what the market are fully saturated competition, growth is weak, or even negative growth, according to IDC data, Chinese intelligent mobile phone market in 2017 shipments fell 5%.
The competition in this market, with tragic to describe, but the market share is only the basic cure, shift, only from the mouths of others snatch.
Kun Peng Theory: billions of debt owed by Jin saved? The company's life and death are all cash flow
In January 30th, Jin chairman Liu Lirong admitted in an interview, 2016 and 2017 Jin marketing costs and investment costs into the overrun, the marketing expenses 6 billion yuan. Nearly three years of foreign investment costs about 3000000000 Yuan, two cost nearly 10 billion yuan, a great impact on the Jin capital chain, resulting in difficulties in money turnover, after the payment of arrears by the supplier for asset preservation.
However, Jin huge marketing costs did not result in proportional to the sales performance, according to the third party data, 2016 Jin mobile phone shipments of 45 million units in 2017, only about 26 million units, compared with the previous year decreased a lot.
Mobile phone and Jin each profit to RMB ten yuan, only large shipments to ensure profits, but a serious decline in shipments, profits worrying.
In addition, Jin last year's product strategy is also a problem, breath launched 8 full screen mobile phone, and the main line, the product line of confusion, all kinds of mobile phone positioning is not clear, and the dispersion of the marketing effect, industry analysts said: "play this regardless of the cost of the root is not suitable for the mobile phone market. Jin could only pay attention to partial business, business people actually can do well. But it is too big steps towards the."
Of course, if in the previous years, the loose monetary policy, to find more money, as long as the loan, even if the debt rate is not always also the old new borrowed, as long as the slow breath, set aside time to adjust, sure to be snatched from the jaws of death.
However, from the beginning of last year, the national monetary policy is tight, deleveraging is said to do, shown is the enterprise tight money difficult to loan, for enterprises, capital chain as a ring, is probably a chain reaction, thing, but in a tone of life and death.
It has to be said that borrowing is sometimes a good medicine, but it is often a drug, it is addictive, but it will lead to life as long as it is not continued.
For the owner of the business, a famous saying must always be kept in mind: the success or failure of the profit, the cash flow of life and death.
Buffett said, "cash is oxygen, and 99% of the time you don't pay attention to it until it is absent!"
W.H Newman, a famous US strategic management expert, said: "in the formulation of the