Obviously make up your own minds about this but for what it's worth, here are my thoughts about BNB and exactly why it has real value.
Even if you don't buy some right away, at least add it to a future possibles list. So, BNB, or Binance Coin, is the Binance exchange coin. It has a total supply of 200M, with a circulating supply of 100M.
Through the ICO, the main use of the coin was to pay fees across the Binance exchange platform, for example listing, withdrawing, exchange, etc. In practice this mean the exchange fees will only cost you 50% of the normal fee if you use BNB instead of the cryptocurrency you are exchanging for.
According to the whitepaper, Binance will also buy back their coins every quarter with 20% of their profits, until 50% of the 100M coins in circulation has been reached, destroying the coins they have bought back.
For over a month now, Binance has been adding different coins to their exchange and offering "no fees" for a month, which ended on 24th August. Now the exchange fees have been reestablished.
A week ago, Binance announced their new ICO platform, which allows you to participate in ICOs, particularly Asian ICOs through Binance. In the words of Binance, they would only select ICOs that seem prominent and have an excellent development team and goal. The ICO platform already has multiple ICOs upcoming and the first one starts funding on August 25th.
The ICO platform will be very easy and inherently trustworthy for users that will like to participate. There’s no wallet address to send to or worries about the ICO getting hacked since everything is done through the Binance platform. The funding of the ICOs are done with BNB, ETH, and BTC. There would be incentives for those who contribute with BNB, i.e. like higher allocations of the ICO tokens, as well getting an earlier start to the ICO by holding a certain amount of BNBs.
In their technology sector, Binance has a great team of developers, which are currently working in trading apps in the following languages Korean, Japanese, Mandarin, and English. They are also adding multiple live charts and indicators for day traders since they have the low exchange fees, making this more feasible. After those developments, Binance will build a decentralized exchange, where BNB will be used as one of the key base assets as well as gas.
This is a coin with true, genuine value behind it, giving it big potential, and well worth investing in from the beginning. Currently this can be done by joining the Binance exchange, and deposit BTC/ETH and then exchanging for BNB. At the current price, this is a great time to invest with HUGE potential.