Internet advertising is a constantly developing field that is fast becoming indispensable for all but the most niche or conservative businesses. Expenditure on online ads is set to surpass that on TV ads for the first time in 2018, and its share of the advertising market and overall importance are likely to just keep growing from there. However, its complexity is growing as well, with an increasing reliance on AI algorithms and other advanced tools that are often beyond the reach of smaller companies and freelancers.
https://bineuro.com/
Now one of their larger and more tech-savvy competitors is offering to come to their rescue. The UCT World Corporation, a major Ukraine-based digital advertising company and a Google Premier Partner, is offering to make its in-house BiNeuro neural network available to smaller advertisers, using blockchain technology.
How will the BiNeuro network function?
BiNeuro is the name of UCT's neural network, a self-evolving artificial intelligence that is capable of learning from each advertising campaign. It runs its campaigns by taking into account a vast amount of parameters and constantly reacting to any changes. The AI optimises its campaign to run on Google AdWords, achieving an ever higher standard of efficiency.
UCT intends to build an ecosystem around making this powerful tool available to others. Customers would use the BiNeuro interface to input data such as the address of their website (whether their own or a client’s), the industry, geographical area and the planned budget of the campaign. The AI will then generate a strategy with additional recommendations and submit it to the user for approval or any adjustments. Once the campaign is approved, the AI will execute it.
Clients and advertisers will have the ability to carry out transactions (in native tokens only) with the help of smart contracts, as well as access additional services, such as neuro-optimisation, promotion of one's services in the network and access to analytics and expert assistance. Access to the platform itself, however, will require fiat subscription fees (higher for prospective partners). Those who have actively used the platform will be allowed to leave reviews and ratings. Together with other results, this data shall be used to assign bonuses and discounts. Premium partners will have access to deep analytics and new tools that being beta-tested and are not yet available to anyone else.
What can you get out of BiNeuro?
https://bineuro.com/
Small and medium advertising companies, freelancers and direct advertisers (i.e. any businesses that do not want to rely on intermediaries) will all gain access to some or all of BiNeuro's functionality and accumulated experience to run their own Google ad campaigns. Additional services will provide them with valuable data. Clients will be able to hire the services of other advertisers on the network, making an informed choice based on ratings and reviews and being assured of the security provided by smart contracts-enhanced transactions.
UCT expects to profit from its fiat subscription fees and from the growth in value of the BNR, which will be available on cryptocurrency exchanges. It will also use this project and its marketing campaign to attract new clients for its own advertising services. The company shows interest in expanding its staff and attracting other participants such as experts, contractors and the media to the ecosystem.
What sets this project apart from the rest?
UCT has been in business as an advertising company since 1991 and has worked closely with Google since 2008. The in-house version of BiNeuro has been in development since 2009, passing through multiple iterations (the current version is BiNeuro 4.0) and refining its algorithms over the course of tens of thousands of campaigns. An established company and a tested product offer a definite advantage over many other blockchain projects. By relying on a highly-evolved algorithm with a user-friendly interface, advertisers will find it much easier to access the full functionality of Google AdWords than if they had tried to use it directly. UCT also has a long-term plan for continued expansion, eventually integrating BiNeuro with other search engines and social media sites, including Bing, Baidu, Yandex, YouTube, Instagram, LinkedIn and Twitter.
Token sale details
There is an ongoing presale of the BNR utility token that will conclude on July 1st. The ICO proper will occur at a later date and will have a hard cap of 47,000 ETH and no soft cap.
The cutting edge of online advertising
Global advertising keeps becoming more complex and expensive, a trend that is unlikely to stop any time soon. A constantly evolving AI is a natural choice to tackle this complexity. However, such advanced technology is outside of the reach of most advertisers, making it increasingly difficult for them to keep up with the latest advances in a highly competitive field.
UCT's decision to make its model available to smaller industry players appears to be motivated in large part by its desire to scale its operations and support the continued development of its technology through a blockchain-based ecosystem. This has certain risks, as there is no guarantee that it will attract enough support from the ICO to create a sustainable ecosystem, particularly given its reliance on fiat fees. But the appeal of the advantages that it offers to share for that price is obvious and may prove to be enough to let BiNeuro lead the way in the continuing transformation of the advertising industry.
Links:
Website: https://bineuro.com/
WhitePaper: https://bineuro.com/web/WhiteP.pdf
Telegram: https://t.me/BiNeuroChannel/
Facebook: https://www.facebook.com/BiNeuroPartnersEN/
Twitter: https://twitter.com/BiNeuroPartners/
Medium: https://bit.ly/2JWafkB
ANN: https://bitcointalk.org/index.php?topic=3229031.0
Author: https://bitcointalk.org/index.php?action=profile;u=980049
Disclaimer
This review by Bonanza Kreep is all opinion and analysis, not investment advice.