The problem here is that science often doesn't give you clear cut answers, but Karen does. Do X and you are safe. And our brains love easy, black/white solutions to complicated problems, which is what a lot of media is exploiting by summarization a complicated topic into a clickbait, possibly wrong conclusion.
I'm personally not sure how to best solve this, but I'm sure has more insights here than me :)
RE: Misinformation, Misconceptions, and Covid-19