Pizza has always been an integral part of the Bitcoin and Encrypted Money industry. Damela France is hosting a competition that will award 100,000 euros ($110,000) to celebrate its 30th birthday. The winner may decide to receive a bonus in the form of French or Bitcoin.
The competition will last from September 4 to October 6. Participation takes the form of purchasing pizza at the Damela Pizza Store and then registering the purchase information online to participate in the lottery.
But why is it a combination of Bitcoin and pizza? There's a history between the two. In May 2010, programmer Laszlo Hanyecz spent 10,000 bitcoins (then worth $41) on two John's pizzas. At today's prices, the two pizzas are worth more than $100 million. This is the first time that Bitcoin has been used to buy objects, so there is a Bitcoin Pizza Festival celebration.
The story of Bitcoin and pizza continues ten years later. Earlier this year, Bitcoin Payment startup Fold launched Lightning Pizza, an interesting website based on lightning networks, which allows consumers to buy Damela pizza through lightning online transactions, which are almost instant, free and very secure.
Will Reeves, product manager of Fold, said: "We want to make Bitcoin interesting and to prove that Lightning Network is ready to go mainstream."
Although some people think that the story of Bitcoin and pizza should be a reminder not to use Bitcoin as a medium of exchange, others disagree.
At an event in Los Angeles, Mati Greenspan, chief analyst at eToro, a broker, said that without Laszlo and the pizza story, "we might not have achieved what we are today."
Indeed, Laszlo has shown the world that Bitcoin can actually be used as a medium of exchange, especially in digital environments.
Despite the fact that the dream of global payment has not yet been realized and that the CEO of Twitter has said that Bitcoin is not yet ready to become an Internet currency, solutions such as Lightning Network are being implemented smoothly.