Hard forking the Bitcoin chain is in trend to profit from the brand name Bitcoin.

So we are now blessed with the newest hard fork called Bitcoin Diamond BCD which forken at block 495866.

There is some little information on this topic stated by the so called dev team:

[Bitcoin Diamond] Is a decentralized P2P Network designed for bitcoin users this is not just PoW but it runs on Proof Of Stake with 100% Interest every year[…Y]ou don’t need to worry about coins running out since there are 4.2 billion Total supply to handle inflation and since there are only 10,000 Total blocks to be mined in PoW there wont (sic) be anymore coins existing in Proof Of Work and thereafter the coin will work into Proof Of Stake As this is the official launch of bitcoin Diamond We aim to keep the community happy and help to bring some better value for the coin.

You can find some postings about in Bitcointalk

Here you can see the official site of Bitcoin Diamond