Björk, the popstar of Icelandic origin, will allow listeners to pay for his new album via bitcoin, litecoin, dash or audiocoin. Buyers will also receive 100 audiocoins, a coin currently valued at just under $ 0.004.
Utopia
Björk has always sought to play with technology in order to change the relationship of artists to listeners. In 2016, she already proposed to discover her album while visiting - among others - her home in Iceland thanks to VR (Virtual Reality).
For the release of his new album - Utopia - Björk announced to his public the possibility of paying via cryptocurrency. Launched jointly with London-based Blockpool, the project aims to create a reward system for buyers and streaming users. Such practices could well multiply in the future, and reshape a music industry that giants such as Youtube tend to collapse.
Audiocoins
In addition to this possibility, the purchase of his album goes hand in hand with 100 Audiocoins, a cryptocurrency whose ambition is to change the world of music. It will be possible to earn more Audiocoin by interacting with online content, sharing links on social networks or even attending concerts. In fact, the idea is to undermine these corners by listening to music.
Audiocoin seeks to become a staple in the musical landscape, wishing to establish itself both as a means of buying music and as a bargaining chip in festivals, or even as the main source of income for artists.