Japanese cryptocurrency exchanges have been very active in advertising their services. Japanese Crypto Exchanges Tap Star Power for Marketing Arms Race.
Tech Bureau’s Zaif exchange joined Bitflyer, DMM Bitcoin, Bitrade, and Coincheck in tapping into Japan’s star power to promote its services.
CM Soken Consulting:
"The presence of TV commercials by cryptocurrency exchanges has significantly increased in the past year,”
“DMM Bitcoin featuring a Japanese celebrity coated in gold”
“When I was in London I would see ads all over Facebook, but never on TV or in the streets like this,”
Senior researcher specializing in financial technologies Kenji Harashima said:
DMM Bitcoin, Bitflyer and Coincheck all advertised on web platforms.
Bitflyer
DMM Bitcoin
CEO Coincheck Yoshitaka Kitao saying:
What do you think of Japanese crypto exchanges’ advertising strategies?Let me know in the comments section below.
Images courtesy of Shutterstock, Zaif, Bitflyer, and DMM Bitcoin.
Read complete article: https://news.bitcoin.com/japanese-crypto-exchanges-tap-star-power-marketing-arms-race/
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