Image source: Pixabay
So leading up to the 60 Minutes piece about Bitcoin it seemed some people thought it was going to be a hit piece about how terrible Bitcoin is, and some people seemed to expect a glowing 60 minute long commercial telling people to buy Bitcoin.
I watched it last night, I'll drop a link to where you can watch it if you missed it or don't have cable, its 60 Minutes site.
I found it to be very basic, but pretty balanced. There was not a single mention of Tulips or Beanibabies. There was little to no mention or Darknets or buying drugs aside from Charlie Schrem making a brief mention of why he went to prison is selling BTC to someone who was reselling on Silk Road.
Overall the piece was very basic. I heard some people say this could have been made back in 2014 which was very true as they didn't really talk about or mention any of the more recent developments like Bitcoin futures, like potential ETF's or Bakt futures or companies like Fidelity and others getting involved.
They talked about the Bitcoin Pizza guy and Charlie Schrem. Many people said they wished they would have interviewed Andres Antonopolous. I agree he speaks very intelligently on the topic and probably would have been preferable to a guy just comming on to say I spent the equivalent of 800 Million Dollars on pizza, but again to your average person and maintream media that's probably more enticing than hearing Andres talk about inflation.
Overall I thought it was about as good as we could have expected. Again yes it was very basic, yes they missed out on a lot of the good stuff going on with Bitcoin in 2019, but it was only 13 minutes long, it gave an intro to crypto, and it wasn't a hit piece, I think that's pretty good
Lastly, for the people expecting the price to shoot up following the episode. It aired on a Sunday night, people are getting ready for the work and school week, I wouldn't expect people to immediately hop on Coinbase and try to buy. Also, I would imagine 60 Minutes demographic is probably 50 plus, probably not the best audience.
I do however think this is just like advertising. The reason retargeting is so imporant and so effective is because oftentimes the first or second or third time you hear or see a message it doesn't connect but on time 3 or 4 or 5 it does. As people not involved in crypto hear their kids talk about it, then see a Forbes article, then see it on 60 minutes, then see it as a payment option at a business they frequent over time this will pique their curiosity and eventually many will pull the trigger and buy a bit.
Curious to hear your thoughts.
Best Regards,
Andriano