EHO Tex - The First SMART TEXTILE for horses

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Hello Friends, this time I want to discuss about EHO. Hopefully with this information can be useful for all of us. Especially on horse riders.

EHO Tex

The roots of Equestrianism date back centuries upon centuries and has always come with it’s problems and solutions. Horses have had a significant part in the history of humanity and an intrinsic relationship has been established between riders and their horses.

EHO — the next evolutionary step in horse care!

The equestrian community is united in the thought that taking care of your horse and your own form is no cakewalk. Nobody is taking advantage of modern technologies to enhance the way we observe and take care of our horse’s health!

With the 21st century upon us, it is time for us to take our equestrian technologies to the next level.

INTRODUCING — SMART TEXTILES !

A smart piece of fabric with in-weaved sensors that you can place on the saddle. With the help of smart textiles for the first time ever you will be able to monitor the impacts on your horses health in real-time and make adjustments on the fly!

EHO Smart textile measures pressure and other relevant metrics of the rider and the saddle and uses that data to determine the effects and impact on the horse.You can see the feedback real-time on any mobile device and make adjustments accordingly.

Currently EHO develops an innovative proprietary technology to produce pressure sensitive and stretching sensitive textile sensor systems. Combining textile sensor data with data interpretation algorithms, EHO solutions provide meaningful motion analysis to end-users. EHO develops algorithms for data interpretation, thus providing valuable information for monitoring horse and rider performance.

The team that involves both – R&D capacity and business development skills, has worked in bootstrapping mode and achieved significant results - proof of concept, in-depth understanding about end user needs, regional network, prototype, and pilot customers.

EHO initial product application is dedicated to horse riders. About 45% of horses experience problems with saddle fit. A poor fitted saddle will cause the horse pain and eventually back problems and even lameness. A saddle with good fit on the other hand enhances the performance of the rider and horse.

BENEFIT

No more hassle in choosing the perfect saddle, the data from the smart textile will tell you exactly how well your saddle fits the horse!

Improved rider performance — know when adjustments need to be made in your riding form!

Prevention over treatment! Stay on track of your horse’s health and avoid unnecessary injuries that could be simply solved by taking the necessary precautions.

Cost savings — by being able to monitor your horses health more closely and improving it you can save all the unnecessary trips to the vet.

MARKET

There are around 60 million horses globally, ~13% of them in Europe. The European Horse Network (EHN) estimates that the total horse industry in Europe could be over 100 billion euros a year. According to Alltech’s Steve Elliot, the annual economic impact of the equine industry is significant – involving some $300 billion dollars and 1.6 million full-time jobs.

UK is selected as the primary/fast-to-reach market with about 900 000 horses.
As secondary markets, Germany, France and Scandinavia have been selected.

Initial market research shows that there are different user groups interested in product offerings. Horse riding trainers are the primary user group. The riders themselves have been identified as a secondary group.
The estimation is that 500k to 1M horse owners could potentially benefit from the EHO system. The serviceable addressable market in the first 2 years: 20 000 clients.

Initially the sales focus will be UK. In 2015, more than 2 thousand instructors were trained in England; the total number is more than 10,000 trainers.

The market has 900k horses; every year around 2.8b pounds are spent on horse accessories alone (i.e.,> 3k pounds per horse per year).

PRODUCT VALIDATION
A number of steps have now been taken to verify product demand in the market. Currently, EHO has completed the work of conducting in-depth interviews conducted with clients to identify customer problems and needs.

Industry and expert leaders from Latvia, Finland and the UK are involved in the early stages of product concept development that will provide advice on the first product identification version Partners that allow for the development of product technical solutions evaluated.

The technical development of demo solution products has been done in Riga Technical University (Latvia). The product is considered unique on a global scale. So far, no equivalent product has been created in the world. Experts from UK, Finland and the United States have shown interest in introducing such a product on the market. Combining the unique characteristics of textile sensors with data processing algorithms and IT technologies, a significant product innovation with worldwide product sales potential is being created.

WHAT IS EHO SMART TEXTILE?

Smart textile embeds pressure sensors into the fabric.
Sensors measure pressure and transmit data to a mobile device.
EHO is a smart textile company that aims to take horse care to the next level!
We are using a patented technology - patent certificate acquired.

How it works -

smart textile embeds pressure sensors into the fabric
sensors measure pressure
data is transmitted to a mobile device
rider can adjust the saddle accordingly

Well fit horse saddle disperses pressure of the rider over a uniform area.
EHO smart saddle pad uses smart textile to obtain saddle and rider pressure data.

EHO sensor system helps setting saddle in the right position and taking care of physical and emotional state of the horse.

Like no one else, EHO system gives:
• Reduced horse back injury risks;
• Improved riding skills;
• Peace of mind about horse;
• Savings on saddle change (choosing the right saddle from the beginning).

EHO advantage is acquisition of unique data

First ever and the only data source on horse saddle fit metrics
First ever and the only data source on rider pressure distribution
First ever and the only source on horse and rider riding performance
Free mobile app with PREMIUM PAID features to access big data options
Direct marketing opportunities, data driven target marketing insights

3 REASONS for EHO to succeed

$300 billion horse industry
2.EHO smart saddle-pad solves real problem
3.Working product, patented technology, no competition!

EHO PRODUCT DETAILS

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WHAT IS EHO TOKEN?

EHO token - private money powering sales of EHO smart product
EHO token is private money powering sales of EHO products, technologies, data and feature access. All value that EHO is going to generate will be exchanged for tokens.

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