The anticipation is slowly building. A web browser that is 100% adaptive and reactive is necessary in today's internet frazzled society. Can Brandon Eich, the former Mozilla CEO, who managed to raise $35M in under 3 minutes for his new website prodigy deliver it to us?
I think, yes.
We are comfortably numb to all the information and security risks our current web browser is mindlessly selling and sometimes just GIVING to advertising companies. There needs to be order in the court. A safer, faster, more dependent web browser is on the horizon.
The following data is from from Brave's website:
"Up to a whopping 60% of page load time is caused by the underlying ad technology that loads
into various places each time you hit a page on your favorite news site.
And 20% of this is time spent on loading things that are trying to learn more about you."
Now I don't know about you guys but I am on the internet a #$@! ton and that last line is very unsettling. Like my dad always use to say a blind squirrel will eventually find a nut someday. Someone is out there and will EVENTUALLY get your information, and it will most likely have negative repercussions. I hate being tracked online. I almost feel like it is impinging on my rights as an American. This is the land of the free and home of the Brave <--pun intended hehe. But the time has come for the new generational web browsing technology.
But FEAR NOT advertising companies and crypto currency traders for that matter. Brave is tackling advertising from a new and sophisticated angle and basically has three promises:
"• Users: strong privacy and security when viewing advertisements, improved relevance
and performance, and a share of tokens.
• Publishers: improved revenue, better reporting, and less fraud.
• Advertisers: less expensive customer attention, less fraud, and better attribution."
Now I am no expert on Brave, just an avid supporter and fellow crypto trader. But after reading their white paper article on Basic Attention Token and how it works, I'm a believer in their business model. Below is a outline from the white paper on BAT that shows how it works:
"3.5 Roadmap
• Pre 1.0 BAT: Brave already has an anonymized ledger system for making donations
and payments to publishers based on user attention. The secure vault using
the ANONYZE algorithm to ensure customer privacy is an important piece of the
BAT ecosystem which is already in place and deployed in Brave. Brave is already
measuring user attention at the browser level and distributing donations to the
publishers using this system.
• 1.0 BAT: BAT wallet integrated with the Brave browser. Verification and transactions
to be handled by Brave’s internal Zero Knowledge Proof ledger system to
protect individual user anonymity from advertisers, publishers and third parties.
Ad inventory will be valued, and transactions will be calculated from reported
Basic Attention Metric (BAM) data.
• Beyond 1.0 BAT: Make the transfer and verification process entirely distributed
on Ethereum using a state channel scheme with Zero Knowledge Proof protocol
for ensuring user privacy. Add alternate BAM metrics based on advertiser feedback.
This will allow for full user privacy as well as a decentralized audit trail for
advertisers, users and publishers to ensure they received correct payments for the
advertising delivered through the BAT network.
• Browser as platform/BAT: Further BAM metrics based on advertiser feedback as
needed. Partners building applications on the BAT infrastructure. Also, at this
point we plan to explore value-added services that can be offered to users on the
browser platform through BAT."
Now this is some tech-savvy wording we're dealing with here but the premise is this, IMO. You are staying anonymous while Brave is able to pay advertising and publishing companies threw their Basic Attention Metrics, that they gather from user attention (how long you look at an ad). The most important part for the users being, users are not being tracked, and advertisers are still getting paid and their name to the public.
FOR MY FELLOW CRYPTO TRADERS:
$BAT is right floating around $.20 right now. I honestly think this could hit $1.00 by the end of the year. With all of the start up capital being raised mainstream adoption is right around the corner. I am this excited and haven't even got around to downloading the damn browser for myself yet. Would love to hear what other people feel about this and if the browser's capabilities have met your expectations thus far.
-BasiCoin-
