"Peanut Butter in my Chocolate" and "Chocolate in My Peanut Butter" turned out to be a good thing for one company and it's investors. This article explains how many MLMs are mixing Bitcoins/altcoins with Securities (yet to be determined) to create a new product that's much to the consumers liking . Here's the article as posted in "Behind MLMs" on July 26 2017.
http://behindmlm.com/mlm/choosing-a-business/sec-confirms-cryptocurrency-mlms-are-securities-offerings
I am taste testing this mix at https://goo.gl/VGQoVQ although they are riding out the Bitcoin Fork until 8/21/17 they have all the right ingredients.