It is estimated that about 2.5 billion people around the world participate in some form of social networking. The internet came with the promise of ensuring people could be seamlessly connected through the sharing of information, knowledge, and interests. The major social media tech giants such as Facebook, Twitter, YouTube, Instagram, Reddit, and Quora have dominated the social media landscape for the last decade; they have billions of users generating high volumes of content and connecting people globally. As a result, of this explosive growth, market valuations of major social media corporations have soared; mostly due to the ability to tap into and commercialize user-generated content.
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