As I write this post, the market is pumping intensely. It was announced this morning that Goldman Sachs would begin a Bitcoin trading operation. In light of this excitement by new investors in the space, I want to take a look at the negatives as well. When choosing a Blockchain project to invest in, one should be fully aware of the project and how it will function in the future. My requirement to buy a Token is that it meets a certain standard and roadmap that shows promise. The team is equipped to execute, a working prototype, good partnerships, the Token Economics make sense. FOMO should not be why you decide to enter a new Token. Yes, it does express a certain level of market sentiment, but it's not sustainable. Doing research is critical. Yes, given this is more speculating than investing to traditional investors, many of these projects will fade away in time and be replaced by the new kid on the block so to speak. What will drive the success of these new projects and the demise of what once was?